There is a new zodiac sign coming up each month and many people believe that those who were born the same sign share certain characteristics. One can find out in books and on web pages which zodiac sign fits which cliche and what kind of characteristics Pisces, Taurus or Aries have got. Leo is headstrong, Libra is balanced, and Scorpio is malicious. There are many cliches around zodiac signs; and after all there is always a reason to celebrate the birthday of someone whose sign is currently apparent.